Collection: Jdeed

Jdeed (Palestinian) pieces are designed in London, manufactured in Jordan with inspiration taken from Palestine and the Middle East. They are on a mission to re-communicate the essence of the Keffiyeh scarf and provide a fresh view of Palestine & Jordan, shining a positive light on a culture so rich with design, craft and beauty.

Jdeed [Arabic] <->New [eng] [Anoo;nyoo] 
/njuː/ adjective

1. Produced, introduced, or discovered recently or now for the first time; not existing before. 


2. Jdeed resembles a redefinition and opposition of the old. A new stat of mind rising above expired constructs, one that universally unites. A pathway which powers your next steps to your unapologetic, revamped and truest self.